Nova Identity
Overview
A futuristic brand refresh and conversion system for a disruptive fintech startup, designed to elevate trust and velocity.
Challenge
Nova needed a branded digital identity that communicated security and elevated trust without feeling cold.
Solution
We redesigned the UX with cosmic motion, intuitive navigation, and conversion-focused messaging built for financial audiences.
Project timeline
Key phases from kickoff through launch and iteration.
- -Weeks 1–3
Positioning, voice, and trust principles tailored to fintech and regulatory audiences.
- -Weeks 4–6
Cosmic motion language, typography scale, and component library in Figma.
- -Weeks 7–9
Applied the system across marketing site and core app surfaces with conversion-focused patterns.
- -Week 10
Micro-interactions, accessibility review, and stakeholder sign-off.
- -Week 11
Phased launch with A/B on key funnels; measured trial and churn impact.
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