Brand case study
A futuristic brand refresh and conversion system for a disruptive fintech startup, designed to elevate trust and velocity.
Nova needed a branded digital identity that communicated security and elevated trust without feeling cold.
We redesigned the UX with cosmic motion, intuitive navigation, and conversion-focused messaging built for financial audiences.
Brand strategyWeeks 1–3
Positioning, voice, and trust principles tailored to fintech and regulatory audiences.
Visual systemWeeks 4–6
Cosmic motion language, typography scale, and component library in Figma.
Site & product skinWeeks 7–9
Applied the system across marketing site and core app surfaces with conversion-focused patterns.
Motion & QAWeek 10
Micro-interactions, accessibility review, and stakeholder sign-off.
RolloutWeek 11
Phased launch with A/B on key funnels; measured trial and churn impact.
Explore the services behind Nova Identity.
SaaS VideoA developer-cloud website concept reimagined as a retro desktop operating system: draggable windows, a dock, a ⌘K command palette and a terminal that actually runs commands. Designed and built by Novilance to show how a SaaS landing page can become an interactive product demo.
E-commerce VideoA playful plant-subscription store concept in a soft claymorphism style, with hand-drawn SVG plants, a live pot builder, a filterable shop with a persistent box and a plant-matching quiz. Designed and built by Novilance.
3D3D interactive web portfolio and marketing showcase for creative agencies using Three.js.
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Prefer email? qafariamirhossein@gmail.com
