E-commerce case study
A playful plant-subscription store concept in a soft claymorphism style, with hand-drawn SVG plants, a live pot builder, a filterable shop with a persistent box and a plant-matching quiz. Designed and built by Novilance.
Consumer brands win on personality, but most shops feel like generic catalogues. The goal was a joyful, on-brand experience that still drives toward a purchase: personalised recommendations, customisation and a frictionless box.
We illustrated every plant as recolourable SVG, built a pot configurator with a springy live preview and price, a shop with light-level and pet-safe filters, a persistent box drawer with confetti feedback, and a three-question quiz that recommends the right plant.
Brand & illustrationConcept
Created a pastel palette, rounded display type and a family of hand-drawn plant characters.
Commerce UXDesign
Designed the builder, filters, quiz logic and the box flow, including empty and confirmation states.
Build & launchDelivery
Shipped a statically generated store with local cart persistence and deployed to Vercel.
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