E-commerce case study
An editorial fashion store concept with a working cart: filterable shop, product pages with size selection, a persistent cart drawer with free-shipping progress and a draggable carousel. Built by Novilance.
Fashion e-commerce has to feel like a magazine and shop like a utility. The brief was to keep the editorial mood without slowing the path to purchase.
We paired oversized serif typography and parallax lookbook imagery with a fast shop: animated filtering and sorting, size-validated product pages and a slide-in cart that persists between visits, with a free-shipping progress bar to nudge basket size.
Editorial directionConcept
Set the tone with high-contrast serif typography, a wine accent and photography-led layouts.
Commerce UXDesign
Mapped browse, size selection, add-to-bag and cart flows, including validation and empty states.
Build & launchDelivery
Implemented cart state with local persistence and shipped a statically generated store to Vercel.
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