Marketing Manager

Shadi Hashemi

Shadi leads marketing initiatives at Novilance, helping shape how the company communicates its capabilities, values, and work to potential clients and partners. Her responsibilities cover a broad range of marketing activities, including brand positioning, content strategy, digital marketing, search engine optimization, social media, audience research, and campaign planning. She works closely with the leadership and product teams to turn technical capabilities and successful client outcomes into clear stories that are easy for a wider audience to understand. Shadi is particularly interested in creating consistent brand experiences across different channels and making sure that marketing efforts are connected to measurable business objectives rather than simply generating visibility. She contributes to content planning, campaign development, market research, and the continuous improvement of Novilance's online presence. Her role also involves identifying new opportunities for audience growth and building stronger relationships with prospective customers, partners, and the broader technology community. By combining creative communication with data-driven decision making, Shadi helps Novilance strengthen its brand, reach the right audiences, and communicate the value of its software development and technology services more effectively.