Founder / CEO

Amir Qafari

Amir founded Novilance with the goal of building a modern software company that combines strong engineering with a practical understanding of business needs. He works closely with startups, founders, and growing businesses to understand their challenges, define the right technical direction, and turn ideas into reliable digital products. As CEO, Amir is involved across the full lifecycle of projects, from early discovery and product strategy through architecture, development, launch, and continuous improvement. He focuses heavily on building scalable systems, maintaining high engineering standards, and creating development processes that allow teams to move quickly without sacrificing quality. Beyond day-to-day delivery, he is responsible for shaping Novilance's long-term vision, building relationships with clients and partners, and developing a culture centered around ownership, transparency, and continuous learning. His approach is centered on treating technology as a business tool rather than an end in itself, ensuring that every product the company builds is designed to solve a real problem and create measurable value.